Why does officer Tommy Norman have a million Instagram followers?

A Freethink Update:

It’s been two years since we first brought you the story of police officer Tommy Norman and his Instagramming ways that pushed both him and his hometown of North Little Rock into the national spotlight.

But even though he’s already made the rounds on CNN and other networks and media outlets, he’s still making a daily difference in his community and beyond.

Just this month, he connected his friend George—a six-year-old boy with a dream of becoming a firefighter—with North Little Rock Fire Captain Doug Davis, who took inspiration from his law enforcement colleague and visited the boy at home with a special surprise: fire truck Engine 3.

In April, officer Tommy Norman was honored with Youth Home’s Good Egg Award at the local Eggshibition art show for his dedication to the community and his compassion for the families and youth he encounters on a day-to-day basis.

In January, he was honored for creating the Mission Give Foundation, which aims to build relationships with inner-city youth. The Difference Maker award Norman received also included a $1,000 donation to his foundation, which Norman says will help him grow beyond his local community. One day, he hopes to expand beyond the North Little Rock city limits, where he aspires to one day be seen as more than just a police officer.

In an interview from late 2018, officer Norman told local media personality Donna Terrell that he won’t be a cop forever. “There will come a time when I will retire,” he says.

But retiring doesn’t mean giving up on community outreach.

He’s traveling the country for the Mission Give Foundation, extolling the virtues of community policing and racking up awards and fans wherever he goes, including this recent visit to the Bereavement Care Network, a local non-profit from New Haven, Connecticut where he met with community leaders and families affected by homicide, shaking hands and giving hugs all along the way.

But even if he gives up his beat, the last few years have shown that officer Tommy Norman is always looking for a way to give back to his local community—and his media prowess will certainly help him take the next step.

Who is Officer Tommy Norman?

In towns and cities across the country, there are police officers who have spent their career forging a tight bond with their community. We often don’t hear much about them in the news, but in many cases, social media has given them a platform to share their work and give us a more complete picture of law enforcement’s role in the lives of the people they serve.

One of the most well known examples is Tommy Norman, a police officer in Arkansas who has garnered over a million followers on Instagram by posting pictures and videos of his daily interactions with his community. His notoriety has drawn a bit of a cautious eye from his higher ups, with a recent story revealing Officer Tommy Norman would no longer be able to post on social media while on duty until it was cleared by the department’s PR department.

Regardless, Norman’s online celebrity may be recent, but his approach to policing is nothing new. “I decided to be a police officer really to do my part in making a difference in the community. Right away as a rookie officer, my goal was to make a difference. What’s changed is social media. It’s really brought a lot of attention to the work that’s done here in North Little Rock.”

Bus stop crew! #CommunityPolicing #StayCommitted

A post shared by Tommy Norman (@tnorman23) on

Forming a close bond with the community can have a profound impact on an officer’s ability to do their job effectively. Officer Tommy Norman explains: “It builds trust and respect. Which in return creates a lot of peace, I think. People aren’t so fearful when you (get) out of your police car and form relationships with members of the community.”

Norman believes that his approach not only makes people feel safer, it also results in better policing. In 2001, a murder suspect was on the loose.

“I was a 3 year officer, my shift had just ended,” Norman recalled. “A gentleman called the Little Rock Police Department. And, you know, I work for North Little Rock. He wanted to meet me at a gas station. I go there. He’s sitting on a curb in front of the gas station and he said that he wanted to turn himself in for a murder he committed. He beat a man with a two-by-four inside a homeless camp. And he knew the police were looking for him and he was trying to run. And so I called the Little Rock police. They came over. And before they left with him, I just asked him, ‘Why me? You never even met me before.’ And he told me that word on the street was that there was a police officer in another city that he could surrender to with dignity and respect. I’ll be honest with you, as a three year officer, from getting out of my car and really forming these relationships everyday, I just wasn’t really sure that as a police officer I was making a difference. When I met with this guy, that answered my question. And from that point on, I (told) myself I’m not going to stop.”

It’s LIT!!!

A post shared by Tommy Norman (@tnorman23) on

Officer Tommy Norman’s work has gotten him a lot of attention — from appearances on CNN, to shout-outs from rapper Killer Mike, to a fundraising effort led by rapper The Game. While he’s focused on his work as an officer, Norman wants his legacy to be bigger than the badge. His vision is to use his foundation, called Mission Give, to do long-term good in his community. And, he wants his work to be an inspiration for the next generation. “I just feel that it’s really important for the younger generation to get out now and make a difference and start creating good in their own legacy. If you want to make a difference, make a difference today. Don’t wait until tomorrow.”

Officer Tommy Norman’s attitude has captured the public’s imagination at a time when shootings and riots seem to dominate the news. But, of course, the reality is much more complicated than headlines can capture. Norman’s perspective amidst it all goes back to his early days as an officer. “As a police officer, trust has to be earned. It’s just not going to be given to you. Because with me as a new officer in 1998, even though I was from North Little Rock, born and raised, I still had to earn the trust and respect of the community.”

Congrats to brothers George & Jordan on their accomplishment!

A post shared by Tommy Norman (@tnorman23) on

Norman also challenges officers in other departments to follow his example and build relationships with their communities. “I tell people every day, every month, every year, get out of your car and get to know people. Just don’t knock on someone’s front porch when you have bad news for them or you’re there to enforce the law. You should be there for a birthday party, for a graduation.”

It’s important, he says for officers to understand that these relationships help them do their job better. “I guess my big question for other law enforcement officers is that when your shift ends, and you’re no longer getting paid, will you go home and get out of your uniform and put on the same clothes that the members of the community are wearing and get out and spend time with them? Because I tell you right now, a pair of blue jeans and a button down t-shirt is far more powerful than a police uniform.”

Officer Tommy Norman’s Instagram is Still Going Strong

Most days, you can find officer Tommy Norman on his Instagram: tnorman23.

He has over 1 million followers and a jaw-dropping 26,000 posts, mostly of community members from his hometown of North Little Rock, Arkansas.

He’s also got a Facebook page with a million and a half likes and follows, and a fan-page located at officertommynorman.com that documents his history and contains assorted media clips.

For more interesting news about police community relationsand the issues and topics that drive our planet, keep it right here on Freethink. We’re Freethink Media, and we move the world, one story at a time.

Norway helped remake a US prison. Here’s what happened.
With single cells, a communal kitchen, Nordic-like furnishings and a landscaped, outdoor green space, it looks unlike any other U.S. prison.
How to build an inclusive economy
In partnership with Skoll Foundation
Our economy was designed to exclude and exploit people of color. These entrepreneurs are working to level the scales.
Could Gen Z close the racial wealth gap through entrepreneurship?
In partnership with Ewing Marion Kauffman Foundation
This American city was ranked one of the worst for the success of black-owned businesses. Can these young entrepreneurs change that?
“Violence interrupters” combat crime from lawn chairs
Groups of violence interrupters are spending time in dangerous neighborhoods so they can be present to defuse potentially violent situations.
It’s not enough to remove "bad apples" from police forces
Police use of force complaints would not dramatically decrease if “bad apples” were fired early in their careers, Princeton and UPenn researchers predict.
Up Next
No related content in the preview
Subscribe to Freethink for more great stories