Series| Hard Reset

How can a water bottle cost negative 10 cents?

27 million likes on TikTok. A $0.00 product. How does the "FreeWater" company work?
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What is your attention worth? FreeWater is begging us to rethink our current economic model by passing out completely free water bottles that leverage advertising on their packaging to cover the cost.

This concept challenges the conventional notion of monetizing resources and advocates for a paradigm shift toward accessible goods. FreeWater is looking to expand into other products and even to become “the Whole Foods of free product.”

What if we could move away from scarcity-centered economics toward a more inclusive, socially beneficial framework, with water distribution serving as an initial stepping stone?

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