Skip to main content
Move the World.

As much as 40 percent of the food grown, processed, and shipped for human consumption in the United States will never make it into a human’s mouth, according to Feeding America, a nonprofit group that coordinates food banks. That comes out to roughly 70 billion pounds of tossed food each year.

One California startup is trying to reduce that number by selling fruits and vegetables that are too “ugly” to occupy the produce section at your local grocery store. The company’s called Imperfect Produce, and their mission is to teach American consumers that misshapen, oddly colored fruits and vegetables deserve to be eaten.

Up Next

Future of Entertainment
Mind-Blowing Holograms Are Replacing Circus Animals
holographic circus animals
Future of Entertainment
Mind-Blowing Holograms Are Replacing Circus Animals
With pressure to eliminate circus animals, one show gets creative with holograms.

With pressure to eliminate circus animals, one show gets creative with holograms.

Future of Cities
Merging Nature and Sustainable Design: An Interview with Daan Roosegaarde
Daan Roosegaarde is a Dutch architect on a mission to create a more efficient and beautiful world through innovative, sustainable design.
Future of Cities
Merging Nature and Sustainable Design: An Interview with Daan Roosegaarde
From towers that create pockets of clean air to a luminescent bike path that glows like children's ceiling stars, Daan Roosegaarde's entire practice is centered around the beauty of living with nature and removing pollution from urban life.

From towers that create pockets of clean air to a luminescent bike path that glows like children's ceiling stars and windmills drawing lines of light across the sky, Daan Roosegaarde's entire practice is centered around the beauty of living with nature and removing pollution from urban life.

Innovation
Giving Animals New Legs
Giving Animals New Legs
Watch Now
Innovation
Giving Animals New Legs
Derrick Campana is a prosthetics engineer helping animals walk again with artificial limbs.
Watch Now

Derrick Campana isn’t your typical... anything. He’s a prosthetics engineer helping animals walk again - or walk for the first time - with artificial limbs. In the old days when an animal had a broken leg, they would often be euthanized--and only if they were very lucky would they wind up with a leg cast. Derrick Campana wants to put those days in the past. He’s creating prosthetics and casts for all manner of...

Wrong
3 Times Our Brightest Minds Made Bad Predictions
3 Times Our Brightest Minds Made Bad Predictions
Wrong
3 Times Our Brightest Minds Made Bad Predictions
Some of the predictions might look outlandish now, but at the time they actually seemed quite plausible.
By Michael O'Shea

Some of the predictions might look outlandish now, but at the time they actually seemed quite plausible.