Saltwater Brewery was a regular microbrewery that made great craft beer - packaged with the usual plastic six pack rings. As fishermen who saw firsthand the amount of plastic pollution in the ocean, though, they felt they needed to make a change to help marine animals. They came up with the idea to create edible six pack rings made of biodegradable materials left over from the brewing process. Now, they’ve created a new company, E6PR, to sell their “Eco Six Pack Rings” to other companies like Corona that want to help clean up the oceans and improve their sustainability.
Up Next
Entrepreneurship
Is Conscious Capitalism the Future of Business?
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Entrepreneurship
Is Conscious Capitalism the Future of Business?
For First United Bank, a commitment to Conscious Capitalism changed the way they do business, and it’s paying off.
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For First United Bank, a commitment to Conscious Capitalism changed the way they do business, and it’s paying off.
Entrepreneurship
How to Use Conscious Capitalism to Fight for a Cause
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Entrepreneurship
How to Use Conscious Capitalism to Fight for a Cause
While many people associate capitalism with hardline profit chasing, building a brand in today's marketplace is often most successful when it's purpose-driven.
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While many people associate capitalism with hardline profit chasing, building a brand in today's marketplace is often most successful when it's purpose-driven.
Future of Mobility
Digital Car Windows Could Make Your City Safer
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Future of Mobility
Digital Car Windows Could Make Your City Safer
What if parked cars didn’t just take up space? Ford is designing the future of cars, starting with the purpose they serve when nobody’s driving.
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What if parked cars didn’t just take up space? Ford is designing the future of cars, starting with the purpose they serve when nobody’s driving.
Challengers
This Virtual World Could Be the Next Fortnite
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Challengers
This Virtual World Could Be the Next Fortnite
This virtual universe has already captured the interest of thousands of gamers and it stands to make a positive impact in the gaming industry as a whole.
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This virtual universe has already captured the interest of thousands of gamers and it stands to make a positive impact in the gaming industry as a whole.
Sustainability
Can the Maritime Industry Go Green? Washington Ferries Show Us How
Sustainability
Can the Maritime Industry Go Green? Washington Ferries Show Us How
Washington ferries will soon make the switch from diesel to batteries, becoming the world’s largest hybrid-powered, car-carrying ferries.
Washington ferries will soon make the switch from diesel to batteries, becoming the world’s largest hybrid-powered, car-carrying ferries.
Global Health
Can Mosquito-Repellent Clothes Stop the Deadliest Animal on Earth?
Global Health
Can Mosquito-Repellent Clothes Stop the Deadliest Animal on Earth?
The Four Horsemen of the Apocalypse are War, Death, Famine, and Pestilence — what Revelation doesn't tell you is...
The Four Horsemen of the Apocalypse are War, Death, Famine, and Pestilence — what Revelation doesn't tell you is that this last rider sits atop not a horse but a mosquito. The bane of your summer evenings is, in much of the world, a dangerous disease vector; mosquito borne diseases kill hundreds of thousands (and infect hundreds of millions) every year. Mosquitoes carry such dreaded diseases as malaria, yellow fever, West...
Future of Cities
Paving the Way With Recycled Roads
Future of Cities
Paving the Way With Recycled Roads
The world is facing a massive build up of waste. But this solution of recycled roads may pave the way for a cleaner future.
A recycled road has been paved with asphalt that contains the equivalent of hundreds of thousands of plastic bags, along with thousands of glass bottles and printer cartridges’ worth of waste toner. In addition to the sheer amount of recycled materials the process will divert away from landfills, these longer-lasting roads also help to reduce the carbon footprint of construction.
Global Impact
Could We End Earthquake Deaths?
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Global Impact
Could We End Earthquake Deaths?
Thousands die in earthquakes every year - even though we know how to build safely. This engineer is working with people in the most vulnerable places to figure out why.
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Earthquakes and hurricanes kill thousands of people a year - but they don't have to. Elizabeth Hausler, founder of Build Change, has spent years identifying the barriers to safe housing worldwide. Here, she shares how we can overcome them to create hurricane and earthquake proof buildings. So far, over 330,000 people are living and learning in safer housing and schools because of our work. That...
Dispatches
Self-driving Uber Fatality: Video Shows Tech Failure & Human Error
Dispatches
Self-driving Uber Fatality: Video Shows Tech Failure & Human Error
The only way to make self-driving cars safer is to take the risk of more testing.
The only way to make self-driving cars safer is to take the risk of more testing.