Skip to main content
Move the World.

While many of the world’s top virtual reality content creators are focused on next-level gaming, 8i co-founder Linc Gasking wants to capture real life in hologram form. From visiting with family across the country in the comfort of your living room, to reliving your favorite memories, and even experiencing things you can’t actually afford, 8i wants to merge virtual reality and the real thing.

Behind the big vision is a lot of daily hard work. Here are Linc’s insights on launching the next big startup.

On what every startup founder should be shooting for

In a startup, you usually have somebody with a problem. For me the problem was that I wanted to create realistic humans in virtual reality, and I wanted to tell stories, but the tools didn't exist. So the first step was to really track down a solution, and that took about a year. Eugene d'Eon, my co-founder, came up with a way to make someone be really realistic in a three dimensional and scalable way. Which is what you want with a startup — to have a way to scale something and be able to grow. You also want to do your thing in a cheaper, faster, better way. Our solution enabled us to do virtual reality faster, more cheaply, and in a scalable way.

8i's tech converts video into 3D holograms

On marathoning versus sprinting  

I've been a part of many startups, but there's something interesting that happens when you tap into something like what we have here. Which is that even on the very first day there was something different in the air, and things were happening at a much faster rate than just normal life. There was some sort of transformation going on. And you could just tell from day one that this was different. We're now two years in, and it hasn't stopped. It's actually got faster.

But it’s still really important to think of it as a marathon, and not as a sprint. You need to keep up while still prioritizing, especially when hiring new people.

8i believes VR could alter the human experience

On using the grueling demo circuit to re-energize your team

We're two years in and there's a lot of roadshows going on. We're always carrying a briefcase, or a massive road case, around the world, giving thousands of demonstrations. And you might wonder, how do we not get exhausted? But it actually invigorates us, because we’re often showing virtual reality to people for the first time. There’s this really amazing moment when they come out and something has obviously changed in them. Their minds are in a different space. Some people have to just sit down for five or ten minutes, and kind of re-align themselves with reality. Some people say they don't want to leave. Affecting people at that level, and in a good way, is incredibly energizing.

8iarticle
Linc Gasking, co-founder of 8i

On being apart of something special

As an entrepreneur you get very few opportunities in life to be part of a change in technology, because it's not very often that a new medium comes along. The last time we had one was about 100 years ago. And so it just feels like a great honor to be part of this movement that's happening. And we're actually only one part of a massive ecosystem that's growing. The hardware manufacturers, the content creators, the distributors. All of these people are all playing a part in this community that's building up.

On the potential of VR

We're going to be able to visit Mt. Everest before breakfast with our friends, and attend the most amazing concerts in the evening from our living rooms. Essentially, we’re finding a way to separate scarcity from experience. That means we're going to have all of these choices around us, and be able to have incredible peak experiences constantly. Is that going to change our perception of time? Because if we're constantly having these real peak experiences that in the past we've only had every couple of years, is that going to make aging feel faster or slower?


Related video:

Up Next

Global Impact
Could We End Earthquake Deaths?
Could We End Earthquake Deaths?
Watch Now
Global Impact
Could We End Earthquake Deaths?
Thousands die in earthquakes every year - even though we know how to build safely. This engineer is working with people in the most vulnerable places to figure out why.
Watch Now

Earthquakes and hurricanes kill thousands of people a year - but they don't have to. Elizabeth Hausler, founder of Build Change, has spent years identifying the barriers to safe housing worldwide. Here, she shares how we can overcome them to create hurricane and earthquake proof buildings. So far, over 330,000 people are living and learning in safer housing and schools because of our work. That...

Innovation
The Edible Six Pack Ring That's Saving Marine Animals
The Edible Six Pack Ring That's Saving Marine Animals
Watch Now
Innovation
The Edible Six Pack Ring That's Saving Marine Animals
18 billion pounds of plastic are dumped in the ocean every year. This microbrewery created biodegradable six pack rings to help stem the tide.
Watch Now

Saltwater Brewery was a regular microbrewery that made great craft beer - packaged with the usual plastic six pack rings. As fishermen who saw firsthand the amount of plastic pollution in the ocean, though, they felt they needed to make a change to help marine animals. They came up with the idea to create edible six pack rings made of biodegradable materials left over from the brewing process. Now, they’ve created a new...

Funding Health Care with Coffee
Funding Health Care with Coffee
Watch Now
Funding Health Care with Coffee
What if your daily coffee helped save a life?
Watch Now

Pheo Coffee isn’t your everyday coffee company — it’s paying for critical medical treatments in developing countries. Founder and physician Larry Istrail saw that millions of people worldwide were suffering because they couldn’t pay for basic medical care — while in America we're drinking millions of cups of coffee a day. He decided to make a difference by starting a coffee company whose proceeds would go toward creating a...

Dispatches
Tesla and Uber Fatalities Show the Limits of “Semi-Autonomous” Cars
Tesla and Uber Fatalities Show the Limits of “Semi-Autonomous” Cars
Dispatches
Tesla and Uber Fatalities Show the Limits of “Semi-Autonomous” Cars
How can we make humans pay attention when a machine is doing our job for us?

How can we make humans pay attention when a machine is doing our job for us?

Dispatches
Self-driving Uber Fatality: Video Shows Tech Failure & Human Error
Self-driving Uber Fatality: Video Shows Tech Failure & Human Error
Dispatches
Self-driving Uber Fatality: Video Shows Tech Failure & Human Error
The only way to make self-driving cars safer is to take the risk of more testing.

The only way to make self-driving cars safer is to take the risk of more testing.

Challengers
Five Insights from AltSchool Founder and CEO, Max Ventilla
Five Insights from AltSchool Founder and CEO, Max Ventilla
Challengers
Five Insights from AltSchool Founder and CEO, Max Ventilla
Max Ventilla on why he thinks its time for a new way to educate kids and how his startup could be a way to do it.
By Mike Riggs

Max Ventilla on why he thinks its time for a new way to educate kids and how his startup could be a way to do it.

Challengers
Four Crazy Ideas From the Golden Age of Nuclear
Four Crazy Ideas From the Golden Age of Nuclear
Challengers
Four Crazy Ideas From the Golden Age of Nuclear
For a couple decades people thought nuclear power was the answer to pretty much everything. And they came up with...
By Mike Riggs

For a couple decades people thought nuclear power was the answer to pretty much everything. And they came up with some ideas we’ll generously call visionary.

Challengers
Powering the World With Nuclear
Powering the World With Nuclear
Watch Now
Challengers
Powering the World With Nuclear
Transatomic believes they've figured out a safe, scalable, cost-effective way to power the world with nuclear.
Watch Now

Transatomic is designing a nuclear reactor that can produce a lot more electricity than a conventional reactor, while creating a lot less nuclear waste. But they’ll need to take on a deeply entrenched industry and convince a cautious public that they can safely harness the most powerful energy in the world.

Challengers
Meet the Startup Developing Human-Level Artificial Intelligence
Meet the Startup Developing Human-Level Artificial Intelligence
Challengers
Meet the Startup Developing Human-Level Artificial Intelligence
The story of Vicarious' mission to build the world's first human-level artificial intelligence and use it to help...
By Mike Riggs

The story of Vicarious' mission to build the world's first human-level artificial intelligence and use it to help humanity thrive.