How a poker prodigy accidentally created a booming vertical farm  

“Everybody says that 9 out of 10 startups fail. So my mind translates that to as, ‘I just have to start 10 companies.’”
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“We think everyone deserves access to reliable local food year-round,” says Nebullam co-founder Clayton Mooney. “Our vision is to replace the produce aisle.”

When Mooney and Danen Pool founded indoor farming company Nebullam in 2017, they knew that growing crops indoors would be the future of farming. At the time, however, indoor farming technology was far from futuristic. “We saw that indoor farming was very antiquated,” said Mooney.

So, Nebullam set out to optimize the future of farming. The company’s initial goal was to develop and sell technology to up-and-coming indoor farming companies, including software that helps analyze and optimize the production process, and equipment that’s more mobile so farmers can position crops where indoor conditions are ideal.

But when faced with the pandemic, Nebullam had to overhaul their business model. Here’s how the indoor farming company pivoted to become profitable during unprecedented times, and how they plan to continue to scale.

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