Say you turn a wild business idea into a business. How much profit would you need to pay your basic living expenses, like rent and ramen? This is a show on the economics of entrepreneurship and founders turning their dreams into reality.

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‘Liquid Death’ canned water — a thrilling alternative to plastic
Liquid Death is shifting consumer mindsets toward canned water through radically imaginative marketing that is frightening to some, but entertaining to most.
All Episodes (7)
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Liquid Death is shifting consumer mindsets toward canned water through radically imaginative marketing that is frightening to some, but entertaining to most.
canned water
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A new kind of wristband is about to enter the wearable tech scene — the first haptic GPS for the blind.
gps for the blind
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Flikshop is on a mission to make it as easy as possible to send postcards to prison. Founded by a formerly incarcerated individual, the company is keeping families connected to help reduce recidivism.
inmate postcards
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The tech behind automated drone delivery is still being developed, but with advances like these, next-generation shipping methods are just on the horizon.
drone delivery
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Museum Hack is reimagining museum tours as we know them, by delivering storylines about art, culture, and history in a way that’s interactive — and highly entertaining.
museum tours
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A surprising solution to the plastic pandemic is rising in popularity — zero-waste toothpaste tablets.
toothpaste tablets