McDonald’s McPlant takes plant-based meat mainstream

Beyond Meat developed the special burger with McD’s.

On November 3, McDonald’s began selling the McPlant, a burger with a plant-based patty, at select locations in the U.S. — and if customers gobble it up, the fast food giant is prepared to add more plant-based meat products to its menu.

“In the future, McPlant could extend across a line of plant-based products including burgers, chicken-substitutes and breakfast sandwiches,” Ian Borden, president of McDonald’s International, said in 2020.

The challenge: Raising and slaughtering animals for their meat is bad for the environment and, arguably, unethical, but a decade ago, people who liked the taste of meat couldn’t get their fix anywhere else — a veggie burger tasted nothing like a beef one.

“McPlant could extend across a line of plant-based products including burgers & breakfast sandwiches.”

Ian Borden

That’s changed in recent years, as a number of startups have developed plant-based meat alternatives specifically designed to taste — and even “bleed” — like the real thing.

Interest in plant-based meat is on the rise, with retail sales increasing by 27% between 2019 and 2020, but to maximize their adoption (and minimize demand for traditional meat), they need to be widely available at both supermarkets and restaurants.

The McPlant: With nearly 40,000 locations worldwide, McDonald’s is about as ubiquitous as restaurants get, and in 2021, it began offering diners at select overseas locations a plant-based burger co-developed with Beyond Meat

Now, that burger — the McPlant — is finally making its U.S. debut, joining the menu at eight U.S. restaurants.

McDonald’s hasn’t specified which locations will serve the McPlant, but it has shared the cities hosting the restaurants: Cedar Falls, Iowa; Irving and Carrollton, Texas; Jennings and Lake Charles, Louisiana; and El Segundo and Manhattan Beach, California.

The cold water: In addition to a Beyond Meat patty made from peas, rice, potatoes, and other ingredients, each McPlant includes tomato, lettuce, pickles, onions, mayonnaise, ketchup, mustard, and a slice of American cheese.

The mayo and cheese means the burger isn’t vegan. It’ll also be prepared on the same cooking surface as McDonald’s meat and dairy products, which might deter some vegetarians from ordering it.

“Their appeal goes far beyond meatless consumers.”

Alexandra Dallago

Wide appeal: That might not mean much for sales of the McPlant, though, as many of the people trying plant-based meat alternatives aren’t dedicated vegetarians or vegans.

“We are seeing that meat-eaters [and] flexitarians are interested in trying these options [at fast-food operators] and [their] appeal goes far beyond meatless consumers,” Alexandra Dallago, a spokesperson for plant-based protein startup Eat Just, told Business Insider.

“We’ll continue to see more innovation in plant-based offerings as demand grows and plant-based becomes more mainstream,” she added.

We’d love to hear from you! If you have a comment about this article or if you have a tip for a future Freethink story, please email us at [email protected].

Related
This start-up is recycling abandoned wooden homes in Baltimore
The Baltimore Wood Project salvages wood from buildings to repurpose and resell locally to create a circular economy.
The surprising history of how electric vehicles have played the long game and won 
The electric vehicle’s environmental credentials might give them a final push to win the long game over traditional cars.
Heat pumps can cut your energy costs by up to 90%
Heat pumps are becoming all the rage around a world that has to slash carbon emissions rapidly while cutting energy costs.
This strange fruit could feed the world during climate change 
Ensuring food security over the coming century will be a major challenge. A new study suggests that breadfruit may be the answer.
Electric school buses are taking students back to school
Can electric school busses bring cleaner air and lower maintenance costs to school districts across the country?
Up Next
mycoprotein
Subscribe to Freethink for more great stories