You could soon get a piece of $700 million Liquid Death

The canned water startup’s value is soaring — and it’s exploring plans to go public.

In just three years, canned water startup Liquid Death has gone from selling its first products online to a $700 million valuation — and you might soon get a chance to own a piece of the fast-growing, eco-conscious company.

The challenge: Every minute, one million plastic bottles are sold worldwide, and only a fraction of them will be recycled. The rest will be incinerated, sent to landfills, or — worse — littered into the ocean and natural environment.

In recent years, the number of those bottles filled with water has surged, particularly in the US, where 50 billion bottles of water are sold every year.

“We’re trying to bring death to plastic bottles.”

Mike Cessario

Canned water: Since 2019, California startup Liquid Death has been offering a more environmentally friendly way to satisfy our cravings for water on-the-go, by selling still and sparkling water in aluminum cans, which are easier to recycle.

“Part of the reason it’s called Liquid Death is because we’re trying to bring death to plastic bottles because most plastic isn’t actually recyclable,” Mike Cessario, founder and CEO of the canned water startup, told Freethink in 2021.

The name Liquid Death was also a key part of the company’s strategy to generate interest in its canned water by marketing it similarly to edgier beverages, such as beer and energy drinks.

“We saw that all the unhealthy brands in the world of marketing were doing all the coolest, funniest, most irreverent marketing,” said Cessario. “So we thought it would be interesting to take the healthiest thing you could possibly drink, which is water, and one-up the marketing of all the unhealthy stuff.”

The latest: Liquid Death’s imaginative branding and focus on sustainability hit a nerve with consumers and investors. The canned water is now sold at 16,000 US locations, and the company just closed a $70 million investment round, bringing its total investments to $195 million.

With a current valuation of $700 million, Liquid Death is now exploring the possibility of going public, giving those who love canned water — and eco-conscious businesses — a chance to own a piece of the company.

“It’s a path we are exploring sometime in the next two years,” Cessario told Bloomberg.

We’d love to hear from you! If you have a comment about this article or if you have a tip for a future Freethink story, please email us at [email protected].

Related
Doomerism’s “tipping point” and why existentialism isn’t the solution to the climate crisis
We can’t afford to lose optimism over averting the worst consequences of this crisis; without it, we’re trapped in a response of inaction.
Watch: Figure’s humanoid robot just learned something new
Robotics startup Figure AI just shared a video showing its humanoid robot completing a fully autonomous “real world task.”
AI startup Magic is building a “superhuman software engineer”
Magic AI is developing an advanced AI software engineer it sees as a milestone along the path to artificial general intelligence (AGI).
Korean scientists grow beef inside of rice
By growing cow cells inside rice, Korean researchers boosted its protein content by 8%, without substantially increasing its cost.
Netflix’s “You Are What You Eat” proves twin studies’ importance to science
What is it that makes twins so special, and how do researchers harness the power of twins? “You Are What You Eat” helps prove their importance.
Up Next
Subscribe to Freethink for more great stories